Beer & Me

You may have already heard this one. There is a common wisdom out that - and one that happens to be supported by the facts - that beer is recession proof . That is to say sales of beer don’t fail while sales of other things like private jets and third homes start to slacken in a weak economy. There’s a fairly obvious reasoning to this line of thinking: when people are depressed or worried they sometimes like to drink and beer is often one of the cheaper options.

Its this last point that makes me wonder if we might see beer sales slip for the first time during these, as some have called them, economically tough times. There has been a perfect storm of circumstances hitting beer over the last couple of years. Every aspect of the brewing and distribution of beer has seen incredible price increase - two and three times in many cases. Beer might not be the cheapest alcoholic alternative on the liquor store shelves this time.

Now, I’m no econimist; I’m just a beer guy. So I might be entirely wrong on this one.

Trackback URI | Comments RSS